Work With Me

Hello and thank you for your interest in Helen in Wonderlust!

Why work with Helen in Wonderlust?

Helen in Wonderlust is an established adventure travel blog, sharing personal, honest and experience-led travel content since 2013.

I work with destinations, tourism boards and travel brands to create engaging content that inspires people to travel – and gives them the practical information and confidence they need to turn that inspiration into an actual trip.

  • Established & Trusted: I’ve been travel blogging since 2013 and have built a loyal readership around first-hand travel advice, particularly for Africa and adventure travel.
  • Influence: Helen in Wonderlust is one of the most established Africa-focused travel blogs, with readers regularly using my recommendations to plan trips, book accommodation and activities, and choose travel products.
  • Audience: My audience is made up of engaged travellers looking for authentic, adventurous and culturally immersive experiences, with a particularly strong interest in Africa.
  • Content: I create detailed, SEO-focused blog content alongside photography and social media coverage, combining personal storytelling with genuinely useful travel advice.
  • First-Hand Experience: I only recommend destinations, experiences and products I genuinely believe are worth sharing with my audience. Authenticity has always been at the heart of Helen in Wonderlust.
  • Professionalism: Alongside more than a decade of professional travel blogging, I have over 15 years’ experience in brand and experiential marketing, events and project management, so I understand both the creative and commercial sides of a campaign.

Statistics (January 2020) 

  • Average Monthly Pageviews: 70,000+
  • Unique Monthly Visitors: 40,000+
  • Readers: 25% United States, 25% UK, 7% Canada, 4% Australia (39% rest of Europe).

How can we work together?

Helen works with destinations, tourism boards, travel companies and brands on both hosted and paid collaborations.

Press Trips & Hosted Travel

Helen is available for press trips, hosted stays and travel experiences that are a good fit for the Helen in Wonderlust audience.

Having travelled extensively across Africa and around the world, Helen creates first-hand content that combines personal storytelling with practical travel advice, photography and social media coverage.

Coverage can include dedicated blog posts, inclusion within destination guides and itineraries, photography, social media content and ongoing recommendations across existing content.

Paid Campaigns & Content Partnerships

Helen also works with destinations and travel brands on paid campaigns and commissioned content.

Campaigns can be tailored to your objectives and may include blog content, social media coverage, photography, destination guides, product or experience features and longer-term partnerships.

Rather than simply promoting a destination or product, the focus is on creating useful, authentic content that continues to inspire and inform travellers beyond the initial campaign.

Brand Ambassadorships & Long-Term Partnerships

If you’re looking for someone to champion your brand to an engaged travel audience, Helen can create a bespoke partnership or work with you to bring an existing campaign to life.

Helen only works with brands, destinations and experiences she genuinely believes in. Readers regularly use recommendations from Helen in Wonderlust when choosing tours, activities, accommodation, transport and travel products.

Freelance Writing

Helen is also available for selected freelance writing and commissioned editorial assignments.

Previous work includes:

Please don’t hesitate to get in contact if you would like to discuss one of the above options or any other ideas you might have!

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